Partner Spotlight: Reward Gateway

GrowthOps

12 June 2024

Dive into the latest marketing trends with GrowthOps and Reward Gateway in this insightful discussion.

Join us for another episode of the Partner Spotlight series! In this edition, GrowthOps puts the spotlight on Reward Gateway, an employee engagement platform that works with over 730 clients to attract, engage, and retain the best employees. They support one in 14 working Australians by offering employee benefits, discounts, gift cards, and rewards from over 500 retail partners.

Umair Usama, Senior Partnerships and Affiliates Manager at GrowthOps, sat down with Reward Gateway Retail Affiliate Director Becky Delaat to discuss the latest partnership marketing trends for 2024.

Welcome to GrowthOps Performance Partner Spotlight! Please tell us a bit about yourself and your role at Reward Gateway.

My name is Becky, and I am seven months into my role as Retail Affiliate Director at Reward Gateway. I've come from THE ICONIC, where I managed their affiliate program and commercial partnerships. I was at THE ICONIC for 4.5 years.

Before that, I worked at Rakuten for six [years]. I worked in many different roles at Rakuten, but when I left there, I managed a team of Account Managers on the Client Services side of the business. I looked after clients such as ASOS, NET-A-PORTER, Booking.com, Nike, Myer, MATCHESFASHION, and many others!

In a nutshell, how would you describe Reward Gateway?

Reward Gateway is an HR tech business offering its clients a suite of HR-related solutions. One of those solutions is employee benefits as a way to reward and engage employees.

Our client portfolio is impressive, with over 730 clients across a range of industries. Big names include Deloitte, Ernst and Young, KPMG, 3M, Ramsay Healthcare, McDonalds, and Krispy Kreme. We work with retail partners to offer cashback, discount codes, and/or discounted gift cards to our employees as a benefit.

Where do you think affiliate marketing is heading in 2024?

With the cost of living crisis, some industries/retailers will see a boom, while others will find trading tough. Those who find it tough will drop marketing budgets, which will trickle down to publishers. Businesses (be it agencies, publishers or retailers themselves) that can diversify across a range of industries/verticals/categories will hopefully stay afloat.

What trends are you seeing working with advertisers?

I am sounding very cynical here, but decreases in budgets. Again, because of the climate. CPAs are being slashed, partners are needing to go dark for a few months, and no tenancy budget is available, for some partners. Travel is still on the up, however!

How do you help advertisers add value?

Getting them in front of savvy shoppers with good credit ratings and disposable incomes who rely on us to save on their online shopping (e.g. groceries, energy bills, movie tickets, travel).

What role has GrowthOps played in achieving your goals?

Connecting us with retailers who want to work with us, and vice versa!

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GrowthOps is a full-service performance marketing agency that offers end-to-end digital marketing services such as Google Ads, Social Media, Affiliate and Partnership Marketing, Automation and more. Speak to us about your growth needs today.