Partner Spotlight: News Corp Australia

Welcome back to our Partner Spotlight series! This episode shines a light on News Corp Australia (NCA), one of the country’s leading publishers with a reach of over 13 million Australians.

Join us as Umair Usama, Senior Partnerships and Affiliates Manager at GrowthOps, engages in an insightful conversation with Madison Geros, eCommerce Partnerships Manager at News Corp.

Welcome to GrowthOps Performance Partner Spotlight! Please tell us a bit about yourself and your role at News Corp Australia.

In a nutshell, how would you describe News Corp Australia?

Let’s be real – people aren’t looking for your pitch as a brand; they want the lowdown from reviews, recommendations, and trusted experts. That’s where we come in!

Our team manages shopping content across all NCA websites, with articles crafted and led entirely by our eCommerce editorial experts. From fashion and beauty to home and beyond, our team excels in creating high-converting content, focusing on product reviews and sale event coverage across NCA’s diverse portfolio.

What makes News Corp Australia different from other content publications?

Not only do we reach 13+ million Australians each month with the backing of AU’s most popular news site (news.com.au); we are the number one ranking publisher for sale event search queries, receiving the majority share of voice for Black Friday queries in 2023.

Our portfolio of titles (including Vogue, Escape, News.com.au Checkout and Body and Soul) offers partners the ability to tailor their audience approach. We also have the largest eCommerce editorial team in Australia, and our team of subject matter experts focus on hands-on reviews with original images, video, and testing. Our audience and conversion data is at the core of what we do and guides our content and partnership decisions for long-term success.

What excites you about the affiliate marketing industry and its direction? Are there any new innovations we will see from you in the coming months?

What excites me about the affiliate marketing industry is the channel itself! I’m passionate about teaching brands how affiliate marketing and eCommerce content drive both awareness and conversions, influencing every stage of the funnel.

I think it will be very interesting to see in the next six months how AI and machine learning play a bigger role in the affiliate marketing space and the impact on brands and their programs. Additionally, after reading the IAB eCommerce report that was released recently outlining that search still remains the number one platform for discovering products online, I am excited to watch the eCommerce content space continue to grow and evolve!

How has GrowthOps Performance helped you in achieving your goals?

We work closely with Umair and the GrowthOps team to boost their brands’ reach with tailored content strategies across our platforms. Whether it’s building awareness or driving conversions, we’ve got the perfect article to make it happen!

Also read: Partner Spotlight: Future Australia

Interested in partnering with us or being a part of our Partner Spotlight series? We’d love to hear from you! Contact us today.

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GrowthOps is a full-service performance marketing agency that offers end-to-end digital marketing services such as Google Ads, Social Media, Affiliate and Partnership Marketing, Automation, and more. Speak to us about your growth needs today.