What Is Programmatic Advertising?

Programmatic advertising is an automated media buying process that enables advertisers to identify and target the right audience at the right time. It works through an instantaneous auction (real-time bidding) environment powered by machine learning.

In simpler terms, programmatic advertising is an automated process of buying and selling digital ad spaces. It takes place between a buy side (DSP) and a sell side (SSP) and is facilitated via an ad exchange.

Examples of Programmatic ads

Benefits of programmatic advertising

Programmatic advertising boasts a wide range of advantages, including:

• Large reach
• Transparency
• Scalability
• Efficiency
• Targeting
• Real-time data and reporting/measurement

In a nutshell, programmatic advertising ensures your brand can deliver the right message to the right audience, resulting in higher brand recall, sustainable growth, and higher conversions.

Programmatic advertising and the future of digital advertising

Studies predict that programmatic ads will dominate the digital ad market by 2028, accounting for a substantial 81% of revenue. However, while this may show us what the future of digital advertising may look like, creating an effective advertising ecosystem still remains in finding the right balance between human expertise and automation.

If you are looking to explore programmatic ads to amplify your marketing efforts, don’t hesitate to contact us. We’re more than happy to help you seamlessly navigate through your programmatic advertising journey!

GrowthOps is a full-service performance marketing agency that offers end-to-end digital marketing services such as Google Ads, Social Media, Affiliate and Partnership Marketing, Automation, and more. Speak to us about your growth needs today.