How SMS and Email Marketing Turn Existing Customers into New Business

In the competitive business world, finding cost-effective strategies to drive sales is a priority for many marketers. Traditionally, companies have relied on more expensive customer acquisition methods like paid advertising, events, and direct mail campaigns. However, email marketing and SMS marketing (also known as text marketing) have emerged as powerful digital tools that reduce costs and increase sales.

In this blog, we explore five ways email and SMS marketing can lower costs while driving sales and how they compare to the much higher expense of generating new business.

Here are 5 advantages of SMS and email marketing

1. Low-cost communication

One of the top benefits of email and SMS marketing is that they’re incredibly affordable compared to traditional options like TV ads or print campaigns. Once you’ve set things up, sending messages to reach thousands of people costs next to nothing. Additionally, SMS platforms often have flexible, volume-based pricing that suits businesses of all sizes. This low cost per contact means you can regularly stay in touch with your audience and boost sales without blowing your budget!

2. Better conversions with personalisation

Personalised content always works better. Whether it’s an email recommending products they’ll love or an SMS with a tailored discount, these targeted messages are more likely to drive action. Unlike the broad campaigns aimed at new customers, email and SMS let you focus on people who already know your brand. That means higher conversion rates without the extra cost.

3. Customer retention costs less than acquisition

Studies show that acquiring a new customer costs five times more than retaining an existing one. That’s why email and SMS are such powerful tools: they help build customer relationships. Marketing strategies like special offers, targeted campaigns, and newsletters keep your customers engaged and coming back for more. By segmenting your audience based on their preferences or shopping habits, you can send personalised messages that really hit the mark and increase their loyalty.

4. Quick responses, fast results

People read SMS messages almost immediately, open rates are as high as 98% within the first minutes of receiving. This makes SMS perfect for time-sensitive deals or flash sales. While emails might not be as instant, they’re still great for automated follow-ups that nurture leads into buyers. Both methods are efficient, cost-effective, and can deliver fast results without the need for a huge sales team.

5. Easy-to-measure results

One of the best things about email and SMS marketing is how easy it is to track your success. You can see exactly how many people opened your messages, clicked your links, or made a purchase. This kind of insight helps you tweak your campaigns and get even better results.

Compare that to paid ads, where returns can be unpredictable, and it’s clear why these channels are so appealing.

Email and SMS marketing are no-brainers if you’re looking to save money while driving sales. They’re affordable, effective, and easy to personalise, making it easy to connect with customers and keep them coming back.

Whether you’re building loyalty, running flash sales, or sending out tailored offers, these tools can help you grow your business without the hefty price tag of traditional advertising.

Are you interested in reducing costs and nurturing your existing customer base? Don’t hesitate to contact us. We’d love to work with you!

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GrowthOps is a full-service performance marketing agency that offers end-to-end digital marketing services such as Google Ads, Social Media, Affiliate and Partnership Marketing, Automation, and more. Speak to us about your growth needs today.