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Supercharging Orro’s SEO: Organic Search | GrowthOps

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Find out how our organic search campaign took Orro's SEO to the next level in less than six months. Discover what GrowthOps can do to boost your brand’s SEO!

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When it comes to SEO, we’re in it for the long haul. Our customer-driven, research-led approach has helped brands increase their rankings and credibility, making us a preferred SEO agency in Singapore and Malaysia. 

Did you know that 92% of traffic goes to the first page of search engine results? With the help of exceptional content marketing and technical expertise, we do all the heavy lifting to get you there – so you don’t even have to lift a finger.

### What we offer:
- Dedicated account management
- Complete website audits to analyse your rankings, on-page, off-page, and technical performance
- Competitor analysis
- SEO strategies tailored to your business needs
- Keyword research, SEO copywriting, and content optimisation
- Data analytics and reporting, complete with a report dashboard setup

Search Engine Optimization (SEO)

Simplifying IT for businesses of all sizes, Orro is Australia and New Zealand's leading technology partner. They offer a range of cyber security, network, cloud, and collaboration solutions that make it faster, simpler, and safer to access, store, and share information — wherever, whenever, and with whomever you want.

Our SEO campaign's overall goal was to improve Orro’s website’s [organic search performance](https://www.growthopsperformance.com/blog/what-is-seo). We also aimed to increase brand awareness, widen the website’s reach, and rank for more non-branded queries.

In January 2024, we set the following targets for the next six months:
* To increase organic traffic by 10%
* To increase impressions and click-through rate by 2%
* To decrease bounce rate by 5%.


To meet our objectives, our team followed a straightforward step-by-step process. We divided tasks among team members with expertise in on-page, off-page, and technical SEO and executed our campaign as follows:

1. **Audit** - Got a complete picture of Orro’s SEO performance from all aspects.
2. **Strategise** - Developed a roadmap for Orro, starting with a six-month timeline.
3. **Recommend** - Defined specific steps to improve Orro’s SEO, subject to the client’s approval.
4. **Implement** - Once approved, Orro gave GrowthOps editing access to their website to allow the latter to implement their plans.
5. **Report** - GrowthOps monitored Orro’s progress month-to-month. Orro could view its stats anytime, and GrowthOps provided a monthly breakdown of results and insights.


Our organic search campaign results exceeded expectations: while we set goals for six months, we exceeded most of our target metrics in just two months.

We observed the following results by March 2024:
* 93% increase in clicks 
* 35% increase in organic sessions
* 62% increase in impressions
* 2% increase in click-through rate.


By May 2024, Orro’s bounce rate decreased by over 7%, exceeding our goal of 5%.

At the end of our six-month observation period, we continued to see results that went above and beyond our targets:
* 103% increase in clicks
* 87% increase in impressions
* 46% increase in organic users
* 43% increase in organic sessions.

Achieving our goal to significantly increase brand awareness in six months, Orro’s branded clicks went up by 101% and branded impressions increased by 85%. We also observed a noteworthy increase in non-branded traffic, with clicks going up by 75% and impressions by 79%.




Gabriella Salud Tamano

Neil Clutario

Allan Dando

Kyndall Cesar

Orro

Take your relationship with your audience a step further with meaningful social media interactions. By humanising your brand on the right platforms, we can help convert casual visitors into loyal customers.

With paid social media marketing tools, we can build campaigns that meet your business objectives – whether it’s driving more web traffic, boosting your reach, or generating more sales.

### What we offer:
- Dedicated account management on platforms such as Meta, Pinterest, Snapchat, TikTok, LinkedIn, Digital OOH, and Reddit
- Building native audiences for your brand 
- Copywriting, creative direction, and A/B testing for sponsored ads
- Pixel implementation and data tracking with Google Tag Manager and Google Analytics 4
- Reporting on dashboards customised according to your chosen platforms and KPIs

Social Media

IMB Bank

New Memberships

Did you know that your brand already has one foot in the door when it comes to opt-in marketing channels like email and SMS? It’s a golden opportunity to boost your brand’s visibility and engagement rates, and we know just how to help.

With our proprietary platform and partner relationships, we can integrate SMS and email with your business’ software – and effectively streamline your campaigns.

### What we offer:
- Dedicated account management
- Access to our easy-to-use SMS and email automation platforms
- Seamless integration with your software of choice
- Personalised engagement with your audience in the form of newsletters, special offers, and other business-critical communications
- SMS campaigns across Australia, New Zealand, and countries in Asia, Europe, Central America, and South America

Marketing Automation: SMS & Email Marketing

The Australian Ballet

New Customers

Harvey Norman

With paid search, we can help you put your brand at the top of the SERPs – and strategically reach users actively searching for your products and services.

A paid search or PPC (pay-per-click) campaign is a cost-effective way to build brand awareness, broaden your reach, and boost conversion rates. The best part? You only pay when users click on your ads.

## What we offer:
- Dedicated account management for Google and Microsoft Bing
- Expertise across Google's various campaign types: search, display, and discovery ads; Performance Max, Shopping, and YouTube campaigns
- Campaign strategies for paid search campaigns, including keyword research, competitor analysis, and A/B testing
- Data tracking through Google Tag Manager and Google Analytics 4
- Customised reporting dashboards based on your brand’s chosen platforms and established KPIs

Paid Search

Rebel Sport

We deliver a cross-channel performance marketing strategy to optimise your marketing efforts across various platforms, driving better results through cohesive execution.

We offer:
* Strategic Planning: We align your marketing efforts across paid, owned and organic to meet business goals.
* Cross-Channel Expertise: Paid media, affiliate marketing, SEO, email marketing, and data-driven insights to enhance performance.
* Dedicated Account Management

Orro

Brand Awareness

2024

Orro

Challenge

Approach

93%

35%

62%

Results

It makes us all feel good

Senior SEO Copywriter

SEO Manager

SEO Specialist

SEO Specialist