Client
The Print Bar
Challenge & Goals
Brand Awareness
Completed in
2023
Who
The Print Bar
The Print Bar is a premier t-shirt and accessories printing service that provides an extensive selection of garment options, along with same-day printing and delivery across Australia.
The
Challenge
The Print Bar aimed to grow online revenue year over year (YOY) for FY 22/23 while maintaining a strong ROI on their advertising budget without discounting products.
Their goal was to enhance brand awareness via paid media and affiliate channels, while increasing sales to acquire new customers.
The
Approach
The approach employed an integrated performance marketing strategy, leveraging both paid media and affiliate channels to drive customer acquisition and reactivation.
A mix of brand awareness initiatives, including dedicated articles, social media campaigns, and targeted ads across platforms like Meta, YouTube, TikTok, and Reddit, ensured wide-reaching visibility.
For consideration, search and shopping campaigns on Google and Bing, along with retargeting efforts, played a key role. Bottom-of-funnel tactics focused on conversion-driven campaigns, strategically placed search ads, and reactivation efforts.
The strategy was executed in phases, with continuous optimisation throughout the financial year.
18%
YoY Revenue Growth
26%
YoY Increase in New Customers
The
Results
The Print Bar saw impressive online growth, with notable increases in website revenue and new users. This success was largely fueled by impactful paid media efforts, including Google Ads and new social channels like Reddit and Pinterest, which surpassed expectations. Affiliate marketing also played a key role, driving a substantial increase in traffic and revenue while maintaining strong ROI.
We love to give praise
It makes us all feel good
Here are the humans that made it work.
Account Director
Stephanie Bryan
Marketing Coordinator
Phung Le